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Most men say they are going to do and be something. Almost none back it up.

Life coach in Milwaukee, Wisconsin

Most men deeply want to be respected, AND most have what it takes to do the work!

BUT, life gets busy and they tend to fall back into their old habits. Over and over and over. 

THEREFORE, I created a specific program to remedy this, and adherence to which guarantees progress and sucess. 


Forge strong habits to improve mental health and increase mental toughness.

Personal development coach in Milwaukee


Daily workouts to achieve high levels of physical fitness

Christian personal trainer


Focus outward rather than inward for maximum fulfillment

Christian life coach
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My Mission

Throughout college, my true desires were so volatile. One day I would want to be muscular and not drink, and that night I'd go out to the bars. It was like this with grades, women, health, and life purpose. It got to the point where I couldn't even trust myself when I said I was going to be or do something, and it created a terrible feeling inside that I know I shared with others.

But then I realized that the major issue was that I was allowing myself to entertain thoughts that eventually veered me off my desired path. If I could reinforce my thoughts, I determined, those would reinforce my actions, which would place me in the circumstances I desired.

Therefore, I created an incredibly specific, genuine, and battle-tested program designed to make you master yourself in all areas, so you can give such a gift to others.

The Program

Health in Mind, Body, & Spirit

Non-Negotiable Morning Routine

Doing difficult tasks is the only way to improve mental toughness. It's paramount to remember that everything stems from first mastering the ability to do things you don't want to do.  

Habit Creation & Habit Tracking

Confidence is the reward for doing difficult tasks repeatedly. Apart from doing the three non-negotiable habits that you have to do, you will create your own habits you wish to follow and track them in a journal. 

Operation at High Vibrational Energy

Being in a negative state is a choice. We choose to elevate ourselves to highly positive states, which is objectively the best state to live life. A lifestyle reserved for the grateful and disciplined.

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Encouraging Advice for Men

America is experiencing record rates of depression, suicides, and obesity. The radical shift in the foundation of America's philosophy has created numerous detrimental effects on our culture. Now more than ever, people need strong moral foundations to improve their quality of life. If you are interested in learning about living a disciplined, fulfilling life with traditional values, contact me today!   

Gym Tools

Christian Life & Fitness Coaching

First we discipline the mind through forced and difficult daily habits. Then we progress towards achieving fitness goals and new levels of piety. The results are extreme happiness and fulfillment, a stronger disposition to love others, and a complete comfortability in your nature. 

Whether it's spiritual, physical, or mental, Based and Built will guide you away from an unfulfilling life and place you on a path so you can reach your highest potential. Contact Based and Built today for help!

Christian personal trainer in Milwaukee

Client Testimonials

Forward Fold

Levi M.

Before I met Joe, I was an overweight and depressed person. Frankly, I was an unintelligent loser without a future. I hated my life.  Looking back now, I see that my outlook on the world, and myself, was awful. With a lot of work, and patience on Joe’s part, he helped guide me to a better life. He showed me the right way to live my life. I listened. I took his advice to heart and made the changes that needed to be made.

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Palmer C.

More than anything, Joe's program helped me achieve my goal of scoring a 173 on the LSAT (99th percentile) and receive a scholarship to attend a T-14 Law School. A key part of the program is the accountability for completing your daily habits. As one of my habits was studying for the LSAT, I saw tremendous progress that helped me secure a future at a top-tier law school.

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T. S.

Joe's program helped me lose 30 pounds in less than six months.

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Contact a Christian Life Coach Today

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